Peliplat Platform
Peliplat is an online platform and community hub for film and television enthusiasts. On Peliplat, film lovers can find films they like easily, film enthusiasts can talk endlessly about cinema, and content creators can incubate stories destined to be the next blockbuster IP.
Mobile and Desktop Redesign + Branding + Product Strategy
UX/UI Designer
2025 - 2026
Design Decisions
Email & Onboarding Experience
The email design is designed to be in dark mode, to follow the new guidelines and update it to look more GenZ. The notifications on mobile and desktop were also redesigned to give a sense of connection with the overall branding.
Simplicity of Black & White
We also worked on Peliplat's visual identity, which is built on a foundation of minimalism using a predominantly black color palette to convey sophistication, authority and cinematic depth.
Liquid Shapes
As part of the refreshed branding, we introduced fluid, liquid-inspired shapes that add a dynamic and modern visual element to Peliplat's identity. These shapes bring movement and energy to advertisements, creating a sense of flow that mirrors the ever-evolving world of cinema.
Results & Impacts
A redesign that moved the needle
The Peliplat platform redesign wasn't just visual, it was rethinking how film and television fans discover, connect and engage. Here are the statistics that changed after implementing the changes.
3.2 x
Session Duration
+ 68%
Mobile Retention
+20%
Email Open Rate
Brand Coherence Achieved
Community growth unlocked
Desktop experience elevated
Onboarding friction reduced
Key Learnings
01
“Community is the product”
Film fans don’t just want to track what they watch, they want to be understood and to find their people. Design that surfaced social context outperformed purely content-centric layouts.
02
“Brand restraint builds trust”
The black & white simplicity of Peliplat’s brand elements paired with selective purple accents felt more premium than a maximalist approach, proving restraint can be a differentiator.
03
“Email is an experience, not a channel.”
Treating the email template as part of the product, not a separate marketing artifact, lead to much higher engagement. Design consistency across touch points matters.
A Platform ready for it's next chapter
14 months of design work moved Peliplat from a promising concept to a cohesive scalable product that looks and feels as good as the community it was built for.